4 Mins Read – By Team Ninja
Well, you have come to the right place. It’s a common question that most business owners would ask. Before moving on, there are many websites that talk about the definition and distinctive difference between SEO and PPC. In here, we are going to share our insight on both and when to use it to your advantage. Let’s go!
By simplified definition, SEO is a long term marketing strategy that takes some time to optimise and build while PPC is a much faster process for people who want to advertise their services/ products almost instantly on Google platform.
SEO is useful when you want a more consistent online presence on Google without worrying that one day your online presence disappear unless you do it the Black Hat way. It works very well especially if you are in a competitive industry when the auction biddings on Google are high. It can save you a lot of unnecessary cost such as competitors clicking on your ads. However, you have to understand though it may seem good to have it is also important to know that SEO requires a long term effort on your website for Google to deem it as useful and relevant and thus give you high ranking. Therefore if you don’t have the luxury to wait for it to grow. It may not be the best choice for you at the moment.
PPC, on the other hand, can be a much faster way to obtain leads if you have some marketing budget to spare. But one thing you need to know is if you choose to do it yourself, make sure that the keywords that you are bidding is relatively affordable according to your budget and there are searches on these keywords. Otherwise, it can be a waste of time, resources and money.
Here are some questions to ask yourself to help you better decide between both.
#1 Do you have the budget?
If you have little to no budget, our suggestion is to do either on your own first. Find online videos that teach about SEO/PPC. Information is everywhere now. It’s also a skill to be able to find the resources on your own to save some money in a time of crisis like now; COVID-19. A good place to start is YouTube.
Tip for SEO – Be sure not to use copied content
Tip for PPC – Be sure to do A/B testing to see which ads work better and turn off the ads that don’t work. A good timeline is to wait at least 2-4 weeks to gather data to compare.
If you do have the money to spare and you are not an SEO/PPC expert. Our suggestion is to outsource the work to the digital marketing experts to do it for you. This will help you to release some of your times to focus on your main business.
#2 Can you afford to wait?
One question to ask yourself if you are the business owner to assess your business situation, can it survive for at least 9-12 months with the current assets? If the answer is yes, do SEO, the returns are much higher as the online presences are more consistent which mean your website is more likely shown to the targetted audience without worrying your ads may disappear once your ads spend is used up. Also, studies show that people prefer to click on organic results more than paid ads.
However, if you can’t wait that long, a good alternative is to do PPC to get instant results.
#3 Long term or Short term business?
If your marketing plan is just to advertise a certain product or service for a short period – says less than 6 months and then move on to the next project. PPC will be a more suitable choice.
If you will be in the game of business for a longer period, then doing SEO will help you build web authority and online branding that have higher returns in the long run.
Finally which to choose?
Depending on your marketing strategy, budget, resources and how fast you need to execute your marketing plan. All these will be considerate factors for you to make a decision when you are still starting your business.
Of course, if you have been in business for a long time and have enough budget. Best is to do both, the more marketing channels you reach, the higher chance of you getting more potential customers.
If you have managed to scroll down to read this part, you are amazing. Please check out our other posts.
Lets us all continue to stay strong and safe during the coronavirus pandemic.