Category

SEO Articles

duplicate-content

Have You Have Done This To Your Website?

By SEO Articles

2 Mins Read – By Team Ninja 

So, what is exactly is duplicate content and why it’s not advisable. In this post, you are about to find out ‘what deem as duplicate content in the Google algorithm and how to avoid/minimize doing it. 

Duplicate content is about content found on multiple pages under one domain. That is to say, if you have several pages that show exactly the same, or very similar, type of information.

This may include simply copying an entire section of text and content and then copying it to a new page or rewriting the previous content without adding value or rewriting.

What does Google say? 

Duplicate content generally refers to substantial blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin …” – Google

There are plenty of legitimate reasons for having copied content within one website. It can be about customer reviews, company presentations linked news and more.

Google advocates the use of a rel = canonical tag to point to its original content.

The important thing that you need to bring with you is that your text should be unique and offer new value for ranking on Google.

Does Google penalize duplicate content?

There is no Google penalty for duplicate content. If you take an article from DN and then post it on your website, you will not be penalized from the Google page. This is something that many have believed is the case and is a common SEO myth.

However, Google filters out search results that are duplicate versions of the same content if they are broadly similar. Google then chooses to display a canonicalized (source) and URL to display in the search results.

What Google really dislikes!

What Google doesn’t like that can negatively impact your SEO is if your website has “thin” content, duplicated (rewritten) content or almost exactly the same content. What you really need to know is that Google has smart algorithms that can determine whether your text is unique or not.

Also, be careful to write profound texts that are in-depth and really respond to the viewer’s intent in a profound way from multiple perspectives.

 

Conclusion: 

If you are copying text from other sources, be sure to source well correctly! If you unsure or need help in optimizing your content to SEO-Friendly. Be sure to check us out –  SEO Management Company  and reach out to us for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts. 

You-May-Have-Unintentionally-Harmed-Your-Website

You May Have Unintentionally Harmed Your Website

By SEO Articles

5 Mins Read – By Team Ninja 

Warning! You are about to enter the danger zone. Be prepared to see what’s in for you. 😉 

In the last post, we talked about Black Hat Practices and why people still use it despite the consequences. In today post, we are going to expand more about what kinds of techniques are considered Black Hat in Google’s algorithms. 

Scroll down to find out more.

#1 Keyword Stuffing 

By definition, it means unnecessary repeating keywords in your website. 

For example: if you are selling wallets online and you have a website page that goes like this. ‘Selling authentic leather wallets, it is one of the best wallets you will ever need. A leather wallet that holds all your cash and coins without worrying it might fall off. It will be your best investment of the year to get this lucky authentic leather wallet. Here is the ‘Add to cart’ button to get your authentic leather wallet now!” 

keywords_stuffing

Notice that there are a lot of repeating of ‘authentic leather wallet’ in one paragraph. This is something that you should avoid making the same mistake. Not only it doesn’t help much in your search rankings, but Google will also deem your web page as spam. A big ‘No no’. 

#2 Duplicate Content 

By definition: taking the exact content from other sources and put it on your website. 

Now you may think it is okay if you credit the sources that you took the content from. Still, from Google’s point of view, that’s is copy and pasting content that already exists.

duplicate-content

Google may think: “why I should give you higher ranking?” Some things for you to ponder on. If you are interested in finding out more about duplicate content, we have another article on this topic. Click Duplicate Content to find out more. 

#3 Article Spinning

By definition: A way to to go around duplicate content, people invented article spinning or content automation.

This is when someone takes the material and changes the text “just enough” by adjusting most of the words. By using synonyms to replace as much as possible, the article is different but is still a duplicate. 

article-spinning

It may seem that not much harm was done on your website. However, it does give a poor user experience which not what Google wants as well. 

#4 Cloaking

By definition: Showing Google spiderbot and web users two completely different results. This is often done to cheat Spiderbot achieve the desired rankings. 

Black-Hat-SEO-Cloaking

Example: Showing a page of Flash Videos or images to web users while serving HTML text to search engines. 

Another example is by inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor.

Conclusion: 

There you have it, these are the top 4 Black Hat SEO techniques that are commonly used. What should you do if you realised that you are making these mistakes unintentionally? If you are not an SEO expert, it is always recommendable to seek one or a SEO Management Service Company for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts. 

Are Black Hat SEO Practices Worth The Risk?

By SEO Articles

3 Mins Read – By Team Ninja 

Ever came across the phrase ‘Black Hat SEO’? So what exactly what does it means? In this article, we are going to explore the definition of Black Hat SEO and why some people still use it despite knowing that there will be consequences involved.

It is often perceived higher-ranking status means a step ahead to lead generation and increase of sales figures. Therefore, it is not surprising that some people might resort to using Black Hat SEO to achieve their goals faster. 

So, exactly what is Black Hat SEO Practices?

Black hat SEO is a practice that violated the search engine guidelines to achieve a higher ranking in the search result. 

How does Google detects it?

Google creates the search engine bot, also known as Spiderbot, which is programmed to crawl and index websites. It is also to catch and penalises sites that are using black hat SEO. 

Why do people still use Black Hat SEO? 

Doing White Hat SEO# is going to take weeks or months for Spiderbot to crawl. Therefore, those who do not have the patience to wait will resort to using it. 

Such unethical SEO practices are to cheat the spiders and bots that which can lead to search engine penalising a website. For instance, through the use of deceptive SEO, a website can be ranked low or even banned from the search engines.

Our recommendation, as a rule of thumb, the best practice is to focus on setting up your website through proper and acceptable practices.

Fun fact: Do you know that Google carries out these updates for over hundreds of times in a year? This is to ensure that the search results provide relevant and updated information, that why Google is one of the preferred search engines in the world for web user! 

Definition: 

#White Hat SEO refers to using techniques that follow the search engine guidelines

So what’s next? 

We understand it may be overwhelming for you to research on your own to find out what are the common mistakes that most website owners make. Therefore, in the next article, we list down a few common black hat techniques used by many to rank their websites higher but nowhere to be found later on. Stay tuned to check if you might unintentionally do the same.

How-SEO-Benefits-Your-Business

How SEO Benefits Your Business?

By SEO Articles

5 Mins Read – By Team Ninja  

If you are a business owner in Singapore, you have likely heard a lot of people telling you to shift your focus towards SEO. Well, that’s not it, many SEO based companies have even approached you to seek services from them. You may be wondering why? Or maybe you already know about it.

Well! That’s because it has now become an essential part of everyday business. Without which it seems simply impossible to stand out of the crowd and make your company rank on the top list of search engine. This may seem quite technical, but it is in real life definitely quite important.

Read More

2019 – Mobile is changing the world!

By SEO Articles

3 Mins Read – By Team Ninja  

In today’s modern society – it is not surprising to find 56% of traffic on major websites come from mobile. What’s more interesting is Google announced that mobile searches for local information surpassed desktop searches in many countries. People are constantly searching for information and communicating using their smartphones and definitely, you will see the percentage of mobile searches will increase even further.

Therefore, almost all the SEO companies that provide webs design services will ensure this element is included. If you want to rank well on the Google search engine then you should concern about the mobile-friendly & responsiveness of the website. So, let’s see what is a mobile-friendly and responsive website?

How to know if your website needed to change?

If your website requires users have to pinch or zoom in order to read the content it is likely that your website is “unfriendly” and it will cause most users to get frustrated and abandon the site which in turn can cause a lower search engine ranking on Google.

Examples of mobile-friendly & responsive website on a mobile as illustrated by Google

To accurately know whether your website complies with Google mobile-friendly guideline- you can check it on this link, Google Mobile Friendly Test. It will also show you some important factors. For example: content readability, navigation usability, etc.

What to do next?

If the Google Mobile-Friendly Test result showed not mobile friendly, there are a few steps you can do.

– If you want to save cost on a web developer, a simple way is to do-it-yourself. You can do so by finding a mobile-friendly website templates from third-party website software.

– Or you can outsource to web developers to do-it-for-you to save time.

 

We hope you like what you read.

Read the previous article – How to Get Organic Traffic?

Need help in SEO? Scroll over to our SEO Management Service page for more information.

If you like what we are providing here – please share by clicking the social media buttons below.

How To Get Organic Traffic?

By SEO Articles

Ever heard of Organic Traffic?

Here is the comprehensive information you need to get on the road to professional quality Search Engine Optimization, or also known as SEO in short.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Read More

error: Content is protected !!