5 Mins Read – By Team Ninja
Warning! You are about to enter the danger zone. Be prepared to see what’s in for you. 😉
In the last post, we talked about Black Hat Practices and why people still use it despite the consequences. In today post, we are going to expand more about what kinds of techniques are considered Black Hat in Google’s algorithms.
Scroll down to find out more.
#1 Keyword Stuffing
By definition, it means unnecessary repeating keywords in your website.
For example: if you are selling wallets online and you have a website page that goes like this. ‘Selling authentic leather wallets, it is one of the best wallets you will ever need. A leather wallet that holds all your cash and coins without worrying it might fall off. It will be your best investment of the year to get this lucky authentic leather wallet. Here is the ‘Add to cart’ button to get your authentic leather wallet now!”
Notice that there are a lot of repeating of ‘authentic leather wallet’ in one paragraph. This is something that you should avoid making the same mistake. Not only it doesn’t help much in your search rankings, but Google will also deem your web page as spam. A big ‘No no’.
#2 Duplicate Content
By definition: taking the exact content from other sources and put it on your website.
Now you may think it is okay if you credit the sources that you took the content from. Still, from Google’s point of view, that’s is copy and pasting content that already exists.
Google may think: “why I should give you higher ranking?” Some things for you to ponder on. If you are interested in finding out more about duplicate content, we have another article on this topic. Click Duplicate Content to find out more.
#3 Article Spinning
By definition: A way to to go around duplicate content, people invented article spinning or content automation.
This is when someone takes the material and changes the text “just enough” by adjusting most of the words. By using synonyms to replace as much as possible, the article is different but is still a duplicate.
It may seem that not much harm was done on your website. However, it does give a poor user experience which not what Google wants as well.
By definition: Showing Google spiderbot and web users two completely different results. This is often done to cheat Spiderbot achieve the desired rankings.
Example: Showing a page of Flash Videos or images to web users while serving HTML text to search engines.
Another example is by inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor.
There you have it, these are the top 4 Black Hat SEO techniques that are commonly used. What should you do if you realised that you are making these mistakes unintentionally? If you are not an SEO expert, it is always recommendable to seek one or a SEO Management Service Company for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts.