In today’s modern society - it is not surprising to find 56% of traffic on major websites come from mobile. What’s more interesting is Google announced that mobile searches for local information surpassed desktop searches in many countries. People are constantly searching for information and communicating using their smartphones and definitely, you will see the percentage of mobile searches will increase even further.
Therefore, almost all the SEO companies that provide webs design services will ensure this element is included. If you want to rank well on the Google search engine then you should concern about the mobile-friendly & responsiveness of the website. So, let's see what is a mobile-friendly and responsive website?
How to know if your website needed to change?
If your website requires users have to pinch or zoom in order to read the content it is likely that your website is “unfriendly” and it will cause most users to get frustrated and abandon the site which in turn can cause a lower search engine ranking on Google.
Examples of mobile-friendly & responsive website on a mobile as illustrated by Google
To accurately know whether your website complies with Google mobile-friendly guideline- you can check it on this link, Google Mobile Friendly Test. It will also show you some important factors. For example: content readability, navigation usability, etc.
What to do next?
If the Google Mobile-Friendly Test result showed not mobile friendly, there are a few steps you can do.
- If you want to save cost on a web developer, a simple way is to do-it-yourself. You can do so by finding a mobile-friendly website templates from third-party website software.
- Or you can outsource to web developers to do-it-for-you to save time.