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Black Hat SEO

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You May Have Unintentionally Harmed Your Website

By SEO Articles

5 Mins Read РBy Team Ninja 

Warning! You are about to enter the danger zone. Be prepared to see what’s in for you. ūüėȬ†

In the last post, we talked about Black Hat Practices and why people still use it despite the consequences. In today post, we are going to expand more about what kinds of techniques are considered Black Hat in Google’s algorithms.¬†

Scroll down to find out more.

#1 Keyword Stuffing 

By definition, it means unnecessary repeating keywords in your website. 

For example: if you are selling wallets online and you have a website page that goes like this. ‘Selling authentic leather wallets, it is one of the best wallets you will ever need. A leather wallet that holds all your cash and coins without worrying it might fall off. It will be your best investment of the year to get this lucky authentic leather wallet. Here is the ‘Add to cart’ button to get your authentic leather wallet now!”¬†

keywords_stuffing

Notice that there are a lot of repeating of ‘authentic leather wallet’ in one paragraph. This is something that you should avoid making the same mistake. Not only it doesn’t help much in your search rankings, but Google will also deem your web page as spam. A big ‘No no’.¬†

#2 Duplicate Content 

By definition: taking the exact content from other sources and put it on your website. 

Now you may think it is okay if you credit the sources that you took the content from. Still, from Google’s point of view, that’s is copy and pasting content that already exists.

duplicate-content

Google may think: “why I should give you higher ranking?” Some things for you to ponder on. If you are interested in finding out more about duplicate content, we have another article on this topic. Click Duplicate Content to find out more.¬†

#3 Article Spinning

By definition: A way to to go around duplicate content, people invented article spinning or content automation.

This is when someone takes the material and changes the text “just enough” by adjusting most of the words. By using synonyms to replace as much as possible, the article is different but is still a duplicate.¬†

article-spinning

It may seem that not much harm was done on your website. However, it does give a poor user experience which not what Google wants as well. 

#4 Cloaking

By definition: Showing Google spiderbot and web users two completely different results. This is often done to cheat Spiderbot achieve the desired rankings. 

Black-Hat-SEO-Cloaking

Example: Showing a page of Flash Videos or images to web users while serving HTML text to search engines. 

Another example is by inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor.

Conclusion: 

There you have it, these are the top 4 Black Hat SEO techniques that are commonly used. What should you do if you realised that you are making these mistakes unintentionally? If you are not an SEO expert, it is always recommendable to seek one or a SEO Management Service Company for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts. 

Are Black Hat SEO Practices Worth The Risk?

By SEO Articles

3 Mins Read РBy Team Ninja 

Ever came across the phrase ‘Black Hat SEO’? So what exactly what does it means? In this article, we are going to explore the definition of Black Hat SEO and why some people still use it despite knowing that there will be consequences involved.

It is often perceived higher-ranking status means a step ahead to lead generation and increase of sales figures. Therefore, it is not surprising that some people might resort to using Black Hat SEO to achieve their goals faster. 

So, exactly what is Black Hat SEO Practices?

Black hat SEO is a practice that violated the search engine guidelines to achieve a higher ranking in the search result. 

How does Google detects it?

Google creates the search engine bot, also known as Spiderbot, which is programmed to crawl and index websites. It is also to catch and penalises sites that are using black hat SEO. 

Why do people still use Black Hat SEO? 

Doing White Hat SEO# is going to take weeks or months for Spiderbot to crawl. Therefore, those who do not have the patience to wait will resort to using it. 

Such unethical SEO practices are to cheat the spiders and bots that which can lead to search engine penalising a website. For instance, through the use of deceptive SEO, a website can be ranked low or even banned from the search engines.

Our recommendation, as a rule of thumb, the best practice is to focus on setting up your website through proper and acceptable practices.

Fun fact: Do you know that Google carries out these updates for over hundreds of times in a year? This is to ensure that the search results provide relevant and updated information, that why Google is one of the preferred search engines in the world for web user! 

Definition: 

#White Hat SEO refers to using techniques that follow the search engine guidelines

So what’s next?¬†

We understand it may be overwhelming for you to research on your own to find out what are the common mistakes that most website owners make. Therefore, in the next article, we list down a few common black hat techniques used by many to rank their websites higher but nowhere to be found later on. Stay tuned to check if you might unintentionally do the same.

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