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SEO Mistakes

duplicate-content

Have You Have Done This To Your Website?

By SEO Articles

2 Mins Read – By Team Ninja 

So, what is exactly is duplicate content and why it’s not advisable. In this post, you are about to find out ‘what deem as duplicate content in the Google algorithm and how to avoid/minimize doing it. 

Duplicate content is about content found on multiple pages under one domain. That is to say, if you have several pages that show exactly the same, or very similar, type of information.

This may include simply copying an entire section of text and content and then copying it to a new page or rewriting the previous content without adding value or rewriting.

What does Google say? 

Duplicate content generally refers to substantial blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin …” – Google

There are plenty of legitimate reasons for having copied content within one website. It can be about customer reviews, company presentations linked news and more.

Google advocates the use of a rel = canonical tag to point to its original content.

The important thing that you need to bring with you is that your text should be unique and offer new value for ranking on Google.

Does Google penalize duplicate content?

There is no Google penalty for duplicate content. If you take an article from DN and then post it on your website, you will not be penalized from the Google page. This is something that many have believed is the case and is a common SEO myth.

However, Google filters out search results that are duplicate versions of the same content if they are broadly similar. Google then chooses to display a canonicalized (source) and URL to display in the search results.

What Google really dislikes!

What Google doesn’t like that can negatively impact your SEO is if your website has “thin” content, duplicated (rewritten) content or almost exactly the same content. What you really need to know is that Google has smart algorithms that can determine whether your text is unique or not.

Also, be careful to write profound texts that are in-depth and really respond to the viewer’s intent in a profound way from multiple perspectives.

 

Conclusion: 

If you are copying text from other sources, be sure to source well correctly! If you unsure or need help in optimizing your content to SEO-Friendly. Be sure to check us out –  SEO Management Company  and reach out to us for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts. 

You-May-Have-Unintentionally-Harmed-Your-Website

You May Have Unintentionally Harmed Your Website

By SEO Articles

5 Mins Read – By Team Ninja 

Warning! You are about to enter the danger zone. Be prepared to see what’s in for you. 😉 

In the last post, we talked about Black Hat Practices and why people still use it despite the consequences. In today post, we are going to expand more about what kinds of techniques are considered Black Hat in Google’s algorithms. 

Scroll down to find out more.

#1 Keyword Stuffing 

By definition, it means unnecessary repeating keywords in your website. 

For example: if you are selling wallets online and you have a website page that goes like this. ‘Selling authentic leather wallets, it is one of the best wallets you will ever need. A leather wallet that holds all your cash and coins without worrying it might fall off. It will be your best investment of the year to get this lucky authentic leather wallet. Here is the ‘Add to cart’ button to get your authentic leather wallet now!” 

keywords_stuffing

Notice that there are a lot of repeating of ‘authentic leather wallet’ in one paragraph. This is something that you should avoid making the same mistake. Not only it doesn’t help much in your search rankings, but Google will also deem your web page as spam. A big ‘No no’. 

#2 Duplicate Content 

By definition: taking the exact content from other sources and put it on your website. 

Now you may think it is okay if you credit the sources that you took the content from. Still, from Google’s point of view, that’s is copy and pasting content that already exists.

duplicate-content

Google may think: “why I should give you higher ranking?” Some things for you to ponder on. If you are interested in finding out more about duplicate content, we have another article on this topic. Click Duplicate Content to find out more. 

#3 Article Spinning

By definition: A way to to go around duplicate content, people invented article spinning or content automation.

This is when someone takes the material and changes the text “just enough” by adjusting most of the words. By using synonyms to replace as much as possible, the article is different but is still a duplicate. 

article-spinning

It may seem that not much harm was done on your website. However, it does give a poor user experience which not what Google wants as well. 

#4 Cloaking

By definition: Showing Google spiderbot and web users two completely different results. This is often done to cheat Spiderbot achieve the desired rankings. 

Black-Hat-SEO-Cloaking

Example: Showing a page of Flash Videos or images to web users while serving HTML text to search engines. 

Another example is by inserting text or keywords into a page only when the User-agent requesting the page is a search engine, not a human visitor.

Conclusion: 

There you have it, these are the top 4 Black Hat SEO techniques that are commonly used. What should you do if you realised that you are making these mistakes unintentionally? If you are not an SEO expert, it is always recommendable to seek one or a SEO Management Service Company for advice. If you have managed to scroll down to read this part, you are amazing. Till then. Please check out our other posts. 

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